Social Business: Beyond Trickle-Down Social Media

At their Connect 2013 conference, IBM highlighted a growing body of research and client examples that demonstrate that companies adopting a social approach to business have the advantage in the marketplace (see related infographic). Their designation “social business” means incorporating social behavior into business execution to improve all aspects from product development through marketing, sales and support.  It includes collaboration Continue reading

Connecting with Cat at Connect 2013

Connecting with Cat at IBM Connect 2013

Last week I had the opportunity to share Caterpillar’s eBusiness Transformation strategy at the IBM Connect 2013 conference in Orlando, FL.  The Connect conference is the next progression of Lotusphere and reached 20 years and about 5000 participants this year with a theme of “Get social.  Do business.”  There were two main tracks under this “social business” umbrella: Creating a Continue reading