Three Social Business Adoption Best Practices (Video)

A few months ago, I had the opportunity to discuss social business adoption with Sandy Carter, VP of Social Business Sales & Evangelism at IBM. I shared the following three best practices: (1) Make it agile by valuing progress over perfection; (2) Make it financial by tying it closely to what is being measured by the business (sales); and (3) Make it visible by communicating impact to key business stakeholders. Here is the video. And please share your thoughts on how to help businesses adopt social tools!

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