Three Social Business Adoption Best Practices (Video)

Jeff with Sandy Carter from IBM

A few months ago, I had the opportunity to discuss social business adoption with Sandy Carter, VP of Social Business Sales & Evangelism at IBM. I shared the following three best practices: (1) Make it agile by valuing progress over perfection; (2) Make it financial by tying it closely to what is being measured by the business (sales); and (3) Continue reading

The Business of Relationships Online

Your Customer wants to thumbkiss.

I met my wife, Elana, on PlentyOfFish.com about four years ago. I was reluctant to share this until more recently, mostly from my unease with online dating stigmas, like a sense that going online indicates failure at traditional methods and even a willingness to accept less (a.k.a., desperation!). An ironic interpretation for a digital marketing leader at a Fortune 50 Continue reading