Three Social Business Adoption Best Practices (Video)

Jeff with Sandy Carter from IBM

A few months ago, I had the opportunity to discuss social business adoption with Sandy Carter, VP of Social Business Sales & Evangelism at IBM. I shared the following three best practices: (1) Make it agile by valuing progress over perfection; (2) Make it financial by tying it closely to what is being measured by the business (sales); and (3) Continue reading

The Business of Relationships Online

Your Customer wants to thumbkiss.

I met my wife, Elana, on about four years ago. I was reluctant to share this until more recently, mostly from my unease with online dating stigmas, like a sense that going online indicates failure at traditional methods and even a willingness to accept less (a.k.a., desperation!). An ironic interpretation for a digital marketing leader at a Fortune 50 Continue reading

Stop Spending Time… Invest It! (Book Review)

The 3 Secrets to Effective Time Investment

In her recent release, The 3 Secrets to Effective Time Investment, time coach Elizabeth Saunders tackles success in life by moving beyond what we’ve already learned about time management.  I’ve long held that time management is the key to unlocking potential.  This perspective has been influenced greatly by Stephen Covey’s First Things First and David Allen’s Getting Things Done.  Yet Continue reading

Undead Defense: 5 Ways to Survive Zombie Apocalypse & Business Transformation

Zombie Defense

As pop culture makes us ever-aware, few predicaments are as dire and imminent as the Zombie Apocalypse. As much as we try to take the evidence and media examples in stride, it’s hard to escape a sense of helplessness. In the business world, we live with the equally unsettling likelihood of business transformation failure. In his 1996 book Leading Change, Harvard Continue reading

Social Business: Beyond Trickle-Down Social Media

At their Connect 2013 conference, IBM highlighted a growing body of research and client examples that demonstrate that companies adopting a social approach to business have the advantage in the marketplace (see related infographic). Their designation “social business” means incorporating social behavior into business execution to improve all aspects from product development through marketing, sales and support.  It includes collaboration Continue reading

Connecting with Cat at Connect 2013

Connecting with Cat at IBM Connect 2013

Last week I had the opportunity to share Caterpillar’s eBusiness Transformation strategy at the IBM Connect 2013 conference in Orlando, FL.  The Connect conference is the next progression of Lotusphere and reached 20 years and about 5000 participants this year with a theme of “Get social.  Do business.”  There were two main tracks under this “social business” umbrella: Creating a Continue reading